Hatsune Miku x FamilyMart Food Collaboration

To celebrate her 5th anniversary (or birthday), Hatsune Miku is having a collaboration with FamilyMart!

There are quite a number of stuff to go with the 5th collaboration project, including figures as a raffle ticket draw and also a MP3 player. But the food is what attracts my attention this time as it's not something one sees very often. Gigazine bought a number of them, let's see what FamilyMart has to offer!

An onigiri called Miku to Luka Negi Maguro, which has leek and tuna with a bit of egg inside too

Zangi Mayo Omusubi (ザンギマヨおむすび). Zangi is what karaage is called in Hokkaido, and omusubi is another word for onigiri.

Miku no Negi Tama Chaahan fried rice, based on the song Chaahan tsukuruyo! (チャーハン作るよ!)

Assorted noodle called Hiyashi Chuka Hajimemashita, based on a song of the same name (冷やし中華始めました)

Yakitori Hacchune Chicken Burger

Miku no Yasai Salad

Brioche of which the princess likes to eat in the song "Servant of Evil" (悪ノ召使) sung by Kagamine Len

Sugar chocolate waffle, based on a song of the same name.

KAITO's fruit soda ice - that's right, it's his favourite snack

Po Pi Po Mirai Yasai vegetable juice, based on the song Po Pi Po.

A plastic bottle version of the said vegetable juice is also available.

Negishio Yakisoba, based on the song Pair & Young Davah, featuring artwork from CHANXCO.

Last but not least, Miku beat buns. Who will be willing to eat them? ^^;

To make them more recognisable, they're stored in a separate cabinet too ^^;;

There is also a video promoting the campaign too:

http://www.youtube.com/watch?v=-XLO6Egc0pI


Normally I would have expected such food will look so-so or not too apetitising, but looking at some of the pictures from Gigazine, some of them do look attractive, and at least good enough for me to wish to try some (that is if I am in Japan).

I like how some of the food is based on song names, and how the artwork used in the music videos are also transposed onto the food packaging. The campaign will last for 39 days (where 39 = Miku) from 14th August to 21st September. For more details you can have a look at FamilyMart's news release, or the dedicated campaign website.


Images from Gigazine (click to see more of the food in detail):

http://gigazine.net/news/20120813-hatsune-yakisoba/

http://gigazine.net/news/20120814-famima-miku/

http://gigazine.net/news/20120814-famima-miku-5th-anniversary/